About

If you are here, you probably know something about me. I'm Gus, a tech/business person that likes buinding things, and companies.

I have no formal technical background, like a CS or engineering degree, but, I am "self-taught" or at least "home-schooled" into programming. I always had computers, internet and, watched my dad programming and asked a ton of annoying questions (or maybe I was raised as a Rubber Duck, who knows?).

I've bult a few companies, some did well, some didn't. Moved countries, twice, and in the last few years focused into e-commerce and retail.

*So if you didn't study CS or engineering, what did you do? Oh, I studied Advertising and Film Production in college. Later on, I did study game design and development and did an MBA. But, most of things I learned, were from hands-on experience.

On the non-professional side:

I'm from Brasília, capital of Brazil 🇧🇷.
I live in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿, in the Kingdom of Fife with my wife and my cat Bilbo
I am an avid gamer 🕹️ and collector of Lego
I also am a 2rd kyu (blue belt) judoka 🥋.

Work

If you want a timeline of where I worked, you better check Linkedin for that. For the "director's cut", here is the gist:

2007: Co-founded Papo de Homem, a magazine that over the years grow from 0 to 2.5 million readers. I was a partner and in charge of tech and media operations.
2011: I started working as a freelancer for agencies and ended up starting my own development agency called Epic Awesome. Over the next years I managed to deliver hundreds of projects from all kinds of brands, from big and small. Check "who I worked with" section below for more details.
2012: Worked as a freelance game journalist, writing for Tecnoblog, a big brazilian publication and covered new launches, events and conferences.
2017: I joined Wololo as a Co-founder and CTO, raised a Pre-seed and got a product in the market.
2019: Moved to Sweden where I was back at consulting for some local startups such as Memmo and Yepstr.
2020: Co-founded Off-Script and build an entire e-commerce marketplace from ground, was named one of the top startups of the year by Wired UK.
2021: Moved to Scotland and joined Div Brands as CTO, and later as a Managing Partner as well. Been there making e-commerce amazing while scaling brands such as BÆRSkin.
2024: In parallel to my work at Div Brands, I also became an ambassador for the MACH Alliance

Selected work

This is a work in progress, some more stuff will be added later on.

Over the years I managed to work with a ton of cool brands and companies. Here are a few companies from my selection:

3M
Absolut Vodka
AmBev
Behold Studios
BMW
Bradesco
Citibank
FIAT
GOL Airlines
Government of Brazil
Grupo Pão de Acúcar
HBO
Heineken
Huawei
Jack Daniels
John Deere
L’Occitane Cosmetics
McDonald's
MINI
Motorola
Nestlé
Peugeot
Rogue Snail
Scania
The Coca-Cola Company
Volkswagen
WWF
Xiaomi