About
If you are here, you probably know something about me. I'm Gus, a tech/business person that likes buinding things, and companies. I have no technical background, like a CS or engineering degree, but, I am "self-taught" or at least "home-schooled" into programming, as since I remember, I always had computers, internet and, watched my dad programming and asked a ton of annoying questions (or maybe I was raised as a Rubber Duck, who knows?). I've bult a few companies, some did well, some didn't. Moved countries, twice, and in the last few years focused into e-commerce and retail.
*So if you didn't study CS or engineering, what did you do? Oh, I studied Advertising and Film Production in college. Later on, I did study game design and development and did an MBA. But, most of things I learned, were from hands-on experience.
On the non-professional side:
- I'm from Brasília, capital of Brazil 🇧🇷.
- I live in Scotland 🏴, in the Kingdom of Fife with my wife and my cat Bilbo
- I am an avid gamer 🕹️ and collector of Lego
- I also am a 3rd kyu judoka 🥋.
Work
If you want a timeline of where I worked, you better check Linkedin for that. For the "director's cut", here is the gist:
- 2007: Co-founded Papo de Homem, a magazine that over the years grow from 0 to 2.5 million readers. I was a partner and in charge of tech and media operations.
- 2011: I started working as a freelancer for agencies and ended up starting my own development agency called Epic Awesome. Over the next years I managed to deliver hundreds of projects from all kinds of brands, from big and small. Check "who I worked with" section below for more details.
- 2012: Worked as a freelance game journalist, writing for Tecnoblog, a big brazilian publication and covered new launches, events and conferences.
- 2017: I joined Wololo as a Co-founder and CTO, raised a Pre-seed and got a product in the market.
- 2019: Moved to Sweden where I was back at consulting for some local startups such as Memmo and Yepstr.
- 2020: Co-founded Off-Script and build an entire e-commerce marketplace from ground, was named one of the top startups of the year by Wired UK.
- 2021: Moved to Scotland and joined Div Brands as CTO, and later as a Managing Partner as well. Been there making e-commerce amazing while scaling brands such as BÆRSkin.
- 2024: In parallel to my work at Div Brands, I also became an ambassador for the MACH Alliance
Selected work
This is a work in progress, some more stuff will be added later on.
Over the years I managed to work with a ton of cool brands and companies. Here are a few companies from my selection:
- 3M
- Absolut Vodka
- AmBev
- Behold Studios
- BMW
- Bradesco
- Citibank
- FIAT
- GOL Airlines
- Government of Brazil
- Grupo Pão de Acúcar
- HBO
- Heineken
- Huawei
- Jack Daniels
- John Deere
- L’Occitane Cosmetics
- McDonald's
- MINI
- Motorola
- Nestlé
- Peugeot
- Rogue Snail
- Scania
- The Coca-Cola Company
- Volkswagen
- WWF
- Xiaomi