Gus Fune

Hi, I'm Gus Fune

I'm a CTO who has delivered over 100 products to scale. Some of these products were even developed before the cloud!

I talk about management, leadership, e-commerce and tech.

What do you do?

I'm the CTO and Managing Partner at Div Brands, an e-commerce holding group for brands like BÆRskin Tactical.

I'm also an Ambassador at the MACH Alliance, where I help advocate for open and best-of-breed enterprise technology in e-commerce ecosystems.

My previous roles include working at a few startups (that you might or might not heard of ). I have also done a lot of consulting work for companies in various fields, from small ones to large enterprises, including Banks, Airlines, Consumer Goods, Car Makers, NGOs, Gov, etc.

Do you have badges?

I GOT BADGES! Everyone loves a certification/credential badge, here are a few of my favourite ones.

Are you available for consulting work?

What about public speaking?

Yes, I have joined a couple of high-profile and cool events over the years. Here are the most recent ones with links:

1. The Composable Conference 2025 (Chicago, 🇺🇸 - April '25) - Co-hosted workshop: Workshop: Remaining Committed How to stay true to your mission and member of Jury for the MACH Impact Awards
2. Business Value of MACH Technologies (London, 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 - October '24) - Panelist
3. MACH Three (New York City, 🇺🇸 - June '24) - Co-hosted 3 workshops: The Developer Hero Culture... How to Manage & Balance; The Truth & Lies Around Low-Code (as an Enabler of Customer Experience); When to Build—When to Buy.
4. Turing Fest 2022 (Edinburgh, 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇬🇧 - July '22) - Development Setup: How An Important Part of Your Toolset Is Often Overlooked (long version)
5. LeadDev London 2022 (London, 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 - June '22) - Development setup: how an important part of your toolset is often overlooked (short version)

Full list of events is available in the speaking page. I am available for speaking at events and conferences. Contact me for more information.

What's the correct way to spell “e-commerce”?

Pascal case “ECommerce” ✅
camelCase “eCommerce” ✅
kebab-case “ e-commerce” ✅
snake_case “e_commerce” 👎

Do you write about the things you talk about?

Yes, but not enough. And I haven't finished this part of the site yet. So here, a throwback to 1998.

Can I get in touch?

Yes, you can contact me at gus@fune.uk, or any social network below.

BUT, I am not interested in buying anything. Really, don't spam me. I have already enough SaaS tools, inherited 2 principalities from distant cousins (just need the wire to come in) and definitively am not looking for staffing solutions.