Hi, I'm Gus Fune

I'm a CTO who has delivered over 100 products to scale. Some of these products were even developed before the cloud!

I talk about management, leadership, e-commerce and tech.

What do you do?

BÆRSkin Tactical Supply Co.

I'm the CTO and Managing Partner at Div Brands, an e-commerce holding group for brands like BÆRskin Tactical, Hyper Arch Motion and Cozi Slides.

MACH Alliance Ambassador

I'm also an Ambassador at the MACH Alliance, where I help advocate for open and best-of-breed enterprise technology in e-commerce ecosystems.


My previous roles include working at a few startups (that you might or might not heard of ). I have also done a lot of consulting work for companies in various fields, from small ones to large enterprises, including Banks, Airlines, Consumer Goods, Car Makers, NGOs, Gov, etc.

Do you have badges?

I GOT BADGES! Everyone loves a certification badge, here are a few of my favourite ones.

Modern Technology with MACH - Beta TesterThe MACH Mindset - Beta TesterAWS Certified Solutions Architect AssociateCertified Scrum Product Owner®Microsoft Certified: Azure FundamentalsGoogle Cloud Certified Cloud Digital Leader

Are you available for consulting work?

What about public speaking?

Yes, I have joined a couple of high-profile and cool events over the years. Here are the most recent ones with links:

  1. MACH Three (New York City, 🇺🇸 - June '24) - Co-hosted 3 workshops: The Developer Hero Culture... How to Manage & Balance; The Truth & Lies Around Low-Code (as an Enabler of Customer Experience); When to Build—When to Buy.
  2. Evolution Jobs - Evo Inspire (Podcast - June '24) - Episode 1
  3. Turing Fest 2022 (Edinburgh, 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇬🇧 - July '22) - Development Setup: How An Important Part of Your Toolset Is Often Overlooked (long version)
  4. LeadDev London 2022 (London, 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 - June '22) - Development setup: how an important part of your toolset is often overlooked (short version)
  5. HasuraCon'21 (remote - June '21) - Building Off Script on Hasura from day 0: what we learned

I've also jonined joined in on some podcasts and other events that I, sadly, no longer have links for. These are known as “the lost files”

  • Hasura Community Call (remote - Aug '23) - Showcasing usage of Hasura on MACH e-commerce
  • Hasura Community Call (remote - May '21) - Showcasing open-source contribution
  • Share Curitiba (Curitiba, 🇧🇷 - May '14) - Problems and Trends in Social Apps
  • SBGames 2022 (Brasília, 🇧🇷 - Nov '11) - The Brazilian Games Media
  • Ossobuco (Brasília, 🇧🇷 - Jun '12) - Trip Hacking, travel more, better and for less
  • Campus Party (São Paulo, 🇧🇷 - Jan '11) - Wordpress Optimization

I am available for speaking at events and conferences. Contact for more information.

What's the correct way to spell “e-commerce”?

Pascal case “ECommerce” ✅
camelCase “eCommerce” ✅
kebab-case “ e-commerce” ✅
snake_case “e_commerce” 👎

Do you write about the things you talk about?

Yes, but not enough. And I haven't finished this part of the site yet. So here, a throwback to 1998.

Under construction

Can I get in touch?

Yes, you can contact me at gus@fune.uk, or any social network below.

BUT, I am not interested in buying anything. Really, don't spam me. I have already enough SaaS tools, inherited 2 principalities from distant cousins (just need the wire to come in) and definitively am not looking for staffing solutions.

Copyright © 2024 - Gus Fune. All rights reserved
Source-code for this site is published under MIT license. You're free to use the code, not the content.
Construction Gif is borrowed from textfiles.com. All stuff that have owners, are owned by their owners, the ones that are free, are part of the collective mind.