Gus Fune

Hi, I'm Gus Fune

I'm a CTO who has delivered over 100 products to scale. Some of these products were even developed before the cloud!

I talk about management, leadership, e-commerce and tech.

What do you do?

I'm the CTO and Managing Partner at Div Brands, an e-commerce holding group for brands like BÆRskin Tactical, Hyper Arch Motion and Cozi Slides.

I'm also an Ambassador at the MACH Alliance, where I help advocate for open and best-of-breed enterprise technology in e-commerce ecosystems.

My previous roles include working at a few startups (that you might or might not heard of ). I have also done a lot of consulting work for companies in various fields, from small ones to large enterprises, including Banks, Airlines, Consumer Goods, Car Makers, NGOs, Gov, etc.

Do you have badges?

I GOT BADGES! Everyone loves a certification badge, here are a few of my favourite ones.

Are you available for consulting work?

What about public speaking?

Yes, I have joined a couple of high-profile and cool events over the years. Here are the most recent ones with links:

1. Business Value of MACH Technologies (London, 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 - October '24) - Panelist
2. Evolution Jobs - Evo Inspire (Podcast - July '24) - Episode 2
3. MACH Three (New York City, 🇺🇸 - June '24) - Co-hosted 3 workshops: The Developer Hero Culture... How to Manage & Balance; The Truth & Lies Around Low-Code (as an Enabler of Customer Experience); When to Build—When to Buy.
4. Evolution Jobs - Evo Inspire (Podcast - June '24) - Episode 1
5. Sentry Webinar (Remote - May '23) - Session Replay for Developers: Your Shortcut to Faster Troubleshooting
6. Turing Fest 2022 (Edinburgh, 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇬🇧 - July '22) - Development Setup: How An Important Part of Your Toolset Is Often Overlooked (long version)
7. LeadDev London 2022 (London, 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧 - June '22) - Development setup: how an important part of your toolset is often overlooked (short version)
8. HasuraCon'21 (remote - June '21) - Building Off Script on Hasura from day 0: what we learned

I've also jonined joined in on some podcasts and other events that I, sadly, no longer have links for. These are known as “the lost files”

• Hasura Community Call (remote - Aug '23) - Showcasing usage of Hasura on MACH e-commerce
• Hasura Community Call (remote - May '21) - Showcasing open-source contribution
• Share Curitiba (Curitiba, 🇧🇷 - May '14) - Problems and Trends in Social Apps
• SBGames 2022 (Brasília, 🇧🇷 - Nov '11) - The Brazilian Games Media
• Ossobuco (Brasília, 🇧🇷 - Jun '12) - Trip Hacking, travel more, better and for less
• Campus Party (São Paulo, 🇧🇷 - Jan '11) - Wordpress Optimization

I am available for speaking at events and conferences. Contact for more information.

What's the correct way to spell “e-commerce”?

Pascal case “ECommerce” ✅
camelCase “eCommerce” ✅
kebab-case “ e-commerce” ✅
snake_case “e_commerce” 👎

Do you write about the things you talk about?

Yes, but not enough. And I haven't finished this part of the site yet. So here, a throwback to 1998.

Can I get in touch?

Yes, you can contact me at gus@fune.uk, or any social network below.

BUT, I am not interested in buying anything. Really, don't spam me. I have already enough SaaS tools, inherited 2 principalities from distant cousins (just need the wire to come in) and definitively am not looking for staffing solutions.