---
title: "About"
description: "Gus Fune is a self-taught CTO from Brasília who now builds e-commerce technology from the Kingdom of Fife in Scotland."
source: "https://gusfune.com/about"
updatedAt: "2026-09-21"
---

# About

If you are here, you probably know something about me. I'm Gus, a tech/business person that likes building things, and companies.

I have no formal technical background, like a CS or engineering degree, but I am "self-taught" or at least "home-schooled" into programming. I always had computers, internet and watched my dad programming and asked a ton of annoying questions (or maybe I was raised as a Rubber Duck, who knows?).

I've built a few companies, some did well, some didn't. Moved countries twice, and in the last few years focused into e-commerce and retail.

_So if you didn't study CS or engineering, what did you do? Oh, I studied Advertising and Film Production in college. Later on, I did study game design and development and did an MBA. But most of the things I learned were from hands-on experience._

On the non-professional side:

- I'm from Brasília, capital of Brazil 🇧🇷.
- I live in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿, in the Kingdom of Fife with my wife and my cats Bilbo and Tabasco.
- I am an avid gamer 🕹️ and collector of Lego.
- I also am a 1st kyu (brown belt) judoka 🥋.
- Also learning how to pilot (planes) and building up hours for a PPL ✈️.

## Work

If you want a timeline of where I worked, you better check LinkedIn for that. For the "director's cut", here is the gist:

- **2007**: Co-founded [Papo de Homem](https://papodehomem.com.br), a magazine that over the years grew from 0 to 2.5 million readers. I was a partner and in charge of tech and media operations.
- **2011**: I started working as a freelancer for agencies and ended up starting my own development agency called **Epic Awesome**. Over the next years I managed to deliver hundreds of projects for all kinds of brands, big and small. Check the "selected work" section below for more details.
- **2012**: Worked as a freelance game journalist, writing for [Tecnoblog](https://tecnoblog.net), a big Brazilian publication, and covered new launches, events and conferences.
- **2017**: I joined [Wololo](https://wololo.tech) as a Co-founder and CTO, raised a Pre-seed and got a product in the market.
- **2019**: Moved to Sweden where I was back at consulting for some local startups such as Memmo and Yepstr.
- **2020**: Co-founded [Off-Script](https://offscript.io) and built an entire e-commerce marketplace from the ground up. It was named one of the top startups of the year by Wired UK.
- **2021**: Moved to Scotland and joined Div Brands as CTO, and later as a Managing Partner as well. Been there making e-commerce amazing while scaling brands such as BÆRSkin.
- **2024**: In parallel to my work at Div Brands, I also became an ambassador for the [MACH Alliance](https://machalliance.org/).
- **2025**: I was part of the first subject matter expert group that developed the certification for [Certified MACH Architect Professional](https://machalliance.org/mach-architect-certification).

## Selected work

This is a work in progress, some more stuff will be added later on.

Over the years I managed to work with a ton of cool brands and companies. Here are a few companies from my selection:

3M · Absolut Vodka · AmBev · Behold Studios · BMW · Bradesco · Citibank · FIAT · GOL Airlines · Government of Brazil · Grupo Pão de Açúcar · HBO · Heineken · Huawei · Jack Daniels · John Deere · L'Occitane Cosmetics · McDonald's · MINI · Motorola · Nestlé · Peugeot · Rogue Snail · Scania · The Coca-Cola Company · Volkswagen · WWF · Xiaomi